Privacy Policy

Privacy Notice

viltox.com, Inc., a wholly-owned subsidiary of The Kroger Co. (NYSE: KR), is an e-commerce company based in UK. At viltox.com, we believe in health for all, no matter who or where you are. That’s at the heart of our commitment to provide the very best natural, organic and eco-friendly products at the very best prices, with exceptional customer service.

Headquartered in Cincinnati, Ohio, the Kroger Family of Companies is one of the largest retailers in the UK  based on annual sales. We serve nearly 11 million customers a day in 35 states including the District of Columbia. We are committed, through our purpose-driven strategy, to increasing access to high-quality, affordable fresh food for everyone. In fulfilling our Purpose—To Feed the Human Spirit™ we live by our Values:

Information We Collect

We collect information described below to save you time and money and to make your shopping experience better. We have grouped the information we collect into categories, with some of the information listed in multiple categories. Because we only collect information when needed for a particular purpose, not all this information will apply to you:

  • Personal identifiers such as name, online identifiers like user account names, state and federal government ID number (where required), signature, and unique identifiers that we associate with you.
  • Contact information such as your email, postal address, billing address, delivery or shipping address, and phone numbers.
  • Financial and payment information such as credit, debit, or other payment card numbers.
  • Transaction and commercial information such as your purchase and transaction histories. With respect to individuals who interact with us in a business context, we may have commercial information about our relationship with you.
  • Account information including username, password, purchase information, address information, email and text communication preferences including your communication preferences relating to orders, marketing, and other activities; your advertising preferences.
  • Online and technical information such as your IP address and device or other persistent identifiers, browser type and version, time zone setting, device characteristics, browsing data, data related to your viewing of (and interactions with) our advertisements, website and app usage information, and other information that we collect using cookies, pixels, SDKs, and other similar technologies.
  • Location Data including geolocation information.
  • Usage information including information about how you use our websites, mobile applications, and other service offerings.
  • Communication preferences including your preferences in receiving marketing and purchase-based advertising.
  • Sensory data such as recording your voice when you contact our customer service centers.
  • User content including product reviews and other feedback or content you may provide to us.
  • Inferences include information derived from other information that we have collected. We create inferred and derived data elements by analyzing your shopping history in combination with other information we have collected about you to personalize product offerings, your shopping experience, marketing messages and promotional offers. Where permitted by applicable law, to serve you better we may make certain inferences about you based upon your shopping history that are health related.

Some of the information about you may include personal information that can be used to identify you, like name, address, and email address. In certain states, the definition of personal information may be broader and include things like IP address, mobile device ID, and unique identifiers used by cookies. When the information we collect about you is considered personal information under applicable law, we treat it as personal information.

Personal information does not include data where your identity has been removed so that we can no longer identify you or that we aggregate so that you can no longer be identified, which we may use for any purpose.

Children’s Privacy

Our websites are for a general audience and are not geared toward children. We do not knowingly collect personal information from children under the age of 16. If you believe your child may have disclosed personal information to us, please call 1-800-381-0759 and we will remove it.

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